Teachers: Get Ready to "Market" Content to Gen Z Students

Teachers all know that if you want a topic of study to really be successful, you've to got to SELL IT. I think at least part of my success as a teacher came from my ability to make students see they were learning things that were sort of secret and special. I know one of my former principals told me I was a "cult leader." I believe what he meant to say was "excellent at marketing content." Right?

So this graphic shared indirectly with my by my colleague David Gresham really spoke to me. If I were working with Gen Z, I would get some new tricks up my sleeve using this material. (For example, what would Romeo have Snap-chatted to Juliet? What was her first Instagram post? And the caption? Hashtags?)

Thanks to Marketo for licensing this fascinating graphic with Creative Commons attribution so that I can freely share it with you. 

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It's Simple: Ask Your Students . . .

I had the pleasure of hearing Shannon Miller speak a couple of weeks ago and her message was simple yet profound: JUST ASK STUDENTS what they THINK, NEED, and WANT. I re-shared this message as the keynote speaker at the Texas Foreign Language Association conference last week. Sensei John Cadena was listening and provided his students that very opportunity today. I wonder if you can use his graphic organizer for gathering student feedback to improve your class room tomorrow? I hope so. Thanks for sharing, John. Check out John's blog here.